Rosie's Bakery & Beauty and Main Play Cupid Partner to Deliver Unique Valentines Gifts

Rosies Bakery - Bostons award winning bakery and Beauty and Main - an original beauty boutique have partnered to delight all of the senses for valentines day by offering unique and fabulous gifts for both body and soul.

BOSTON, MA February 5, 2004 -- Rosie's Bakery, Boston's most award-winning bakery and Beauty and Main, a fine cosmetic and skin care boutique and the Improper Bostonians 2003 Bostons Best [Beauty Boutique], have partnered to offer unique Valentines gifts that tempt all the senses. This is the first of a series of offerings from the two retailers.

After meeting at the Retailers of Massachusetts awards luncheon (Rosies Bakery was the 2003 Best Retailer of the Year, and Beauty and Main was the 2003 Rookie of the Year), the two decided to combine their sought-after wares into sumptuous baskets filled with customer favorites. The baskets include Rosies Bakerys renowned Valentines treat the heart-shaped Chocolate Orgasm -- and a mnge of Beauty and Mains products including selected lotions, message oils, candles, body sugars, and a luxurious mens shaving kit from lines such as Laura Mercier, Trish McEvoy, NARS, Paula Dorf, Darphin, Miller Harris, Fresh, Bliss, Slatkin, Tocca, and the Art of Shaving.

After meeting Jane Forrer and Hillary Woodyatt of Beauty and Main, learning about their business concept and their very high standard for quality, we were inspired to partner with them for a series of special programs, said Judy Rosenberg, owner of Rosies Bakery. It was a pleasure to come across another successful small business that is just as customer-focused and driven to deliver the finest products and service.

Partnering with Rosies was a natural fit for us. Our products and Rosies baked goods have a very similar appeal to women and the quality of what we offer is very complementary, said Hillary Woodyatt co-owner of Beauty and Main. Added Beauty and Main co-owner Jane Forrer, This the first of a few key ventures with Rosies. In addition to Valentines gifts we will be working together on special programs, including opportunities to sample Rosies wedding cakes at the Bridal Showers we host at Beauty and Main.

Beauty and Main will be offering a choice of three baskets for women: Sexy, Sweet and Sexy, and Down Right Sultry ranging in price from $50.00 to $125.00 and one sumptuous basket for men called Sweet and Sexy for Him. Baskets can also be customized upon request.

To purchase the Valentines Gifts, customers can call Rosie's Bakery at 617-413-5575 or place an order at www.rosiesbakery.com or stop in at any of Beauty and Mains locations or contact Beauty and Main at 800-304-0506.

About Rosies Bakery
Rosies Bakery, Bostons favorite gourmet bakery was conceived on Valentines Day 1974 when Judy Rosenberg decided she would turn her passion for baking epicurean desserts into a career. A fanatical dessert lover from childhood, Judy believed that New Englanders needed a gourmet bakery that was devoted to serving products made from the finest ingredients: fresh cream, pure butter, the finest in gourmet chocolate, pure cane sugar and the finest fresh fruits and nuts. She opened her first Rosies Bakery with her partner Eliot Winograd late in 1974 and the company has since grown to four locations: South Station in Boston, Boylston Street in Chestnut Hill, Inman Square in Cambridge and Waltham Street in Lexington and won numerous local and national awards for product quality and customer service. Judy has also written two award-winning books. Rosies desserts have been featured in dozens of newspapers and magazines including the covers of Womans Day and Bon Appetit.

Rosies is now shipping its gourmet and all-natural desserts all over North America, including Canada, and to Hawaii and APOs/FPOS all over the world through its website at www.rosiesbakery.com. Rosies Bakery desserts are also in specialty stores, gourmet food stores, fine restaurants and upscale hotels throughout the New England area.

About Beauty and Main
Beauty and Main, established in the spring of 2002 and based in Hingham, MA, is a women-owned and operated specialty boutique for fine quality cosmetic and skin care products and services. Founded with a commitment to help women maximize their positive self-image, Beauty and Main takes personalized service to the next level in an intimate, unrushed setting. The highly individual needs of each customer are met with care, tasteful artistry and discretion by Beauty and Mains very knowledgeable and experienced cosmetic and skin care professionals. In addition, Beauty and Main is dedicated to supporting local and national organizations that assist women, children and families overcome obstacles to positive self-esteem and productive lives. They have initiated and supported benefits and programs for the Boston Area Rape Crisis Center (BARCC), the R.O.S.E. (Regaining Ones Self-esteem) Fund and The Mary Martha Learning Center.

Beauty and Main currently has locations at 66 South Street in Hingham, 30 Brattle Street in Harvard Square, Cambridge, 79 Central Street in Wellesley, 95 Union Street in Newton Centre, and soon in Hinghams Derby Street Shoppes, The Shoppes at Farmington Valley, and other locations.

*Beauty and Main is a trademark of Beauty and Main LLC.

Press contact:
Melissa Frank
Rosies Bakery
617-413-5575
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www. Rosiesbakery.com

Mona Pohl
Beauty and Main
781-749-8547
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